|
Jawbone is an American privately held consumer technology and wearable products company headquartered in San Francisco, California. It develops and sells wearable technology such as the Jawbone UP2, UP3 and UP4 wristbands and portable audio devices, including the Jambox and Big Jambox wireless speakers, the Jawbone Era and Icon Bluetooth headsets, and NoiseAssassin technology.〔"(Jawbone Press Release Page )"〕 Jawbone argues that wearable products could be at the heart of the connected home, enabling the so-called 'Internet of Things,' or as defined by Jawbone CEO and co-founder Hosain Rahman, 'the Internet of me.' In 2010, the company was awarded Design of the Decade from the IDSA. Jawbone owns over 230 patents related to UP and its wearable technology manufacturing processes.〔 ==History== Alexander Asseily and Hosain Rahman, who met as Stanford University undergraduates,〔Swisher, Kara (2010-4-28) "(Aliph in Collaboration Deal With Cisco–Jawbones in the Workplace )?" ''AllThingsD''.〕 founded Aliph (which would later become Jawbone) in 1999 to develop noise-cancelling technology for the U.S. military. In 2002, Aliph won a contract with DARPA, the U.S. military’s research arm, to research ways for combat soldiers to communicate clearly with each other in difficult and adverse conditions.〔Batista, Elisa (2004-9-9) "(Military Headset Reachers Masses )." ''Wired''.〕 Upon recognizing the consumer potential in their work,〔Mangalindan, JP (2011-11-3) "(Jawbone Wants You to Get UP and Move )." ''CNN''.〕 the pair began to develop a mobile phone headset designed to dramatically suppress background noise for the listener. Two years later, Aliph released a YouTube demonstration of a wireless version of its Jawbone headset and announced that Yves Béhar would be hired as Vice President and Creative Director.〔Bhan, Niti (2006-12-30) "(Yves Behar Gets a New Job )." ''Core77''.〕 In January 2007, Aliph revealed its wireless Jawbone headset at CES.〔Robinson, Blake (2007-2-7) "( Bluetooth Heaven: Aliph Jawbone )." ''TechCrunch''.〕 Aliph launched its second-generation Bluetooth headset in May 2008 and it was reviewed positively〔Biggs, John (2008-5-15) "( New Jawbone More Shinier, Better Than the Old Jawbone )." ''TechCrunch''.〕〔Dumas, Daniel (2008-5-15) "( Review: Jawbone's Latest Headset is Smaller Shinnier Sexier )." ''Wired''.〕 New Jawbone became available for sale at the Apple Store for the first time in the summer of 2008.〔Cadden, Ricky (2008-8-27) "(Aliph Jawbone 2 Now Available from Apple )." ''MobileBurn''.〕 Aliph promoted New Jawbone by offering a $20 discount to drivers who had been cited for using mobile phones while driving〔Editor (2013-7-1) "(California: Cell Phone Laws, Legislation )." ''HandsFreeInfo''.〕 after the state of California passed legislation to ban the use of handheld phones for drivers.〔Chen, Brian (2008-7-16) "( Jawbone Offers Discount to Those Caught Phone Handed )." ''Wired''.〕 In April 2009, Aliph unveiled a third edition of its Bluetooth headset, Jawbone Prime.〔Lee, Nicole (2009-4-23) "(Jawbone Prime Bluetooth Headset )." ''CNET''.〕 In January 2010, Aliph’s Jawbone line saw yet another refresh with Jawbone Icon. Concurrently, the company launched a software platform that allows users to customize their Jawbone device with a variety of free applications and updates. Users may plug a Jawbone device into a computer and add apps that adjust the tone or language of the voice announcements made by the headset, or reprogram the Talk button to initiate a variety of functions like free directory assistance and voice dial.〔Lee, Nicole (2010-1-17) "(Jawbone Icon )." ''CNET''.〕 Today, this software platform is open to all Jawbone customers, and can be used in conjunction with all of Jawbone’s headset and speaker products, offering over 25 unique applications and counting. The company also launched an expansive collaboration with communications technology giant Cisco to utilize its software and devices in Cisco’s IP phones. The partnership included an exclusive Jawbone Icon for Cisco Bluetooth Headset, which was described by Cisco as “the type of next-generation device that will allow workers to collaborate regardless of where their work lives.”〔Swisher, Kara (2010-9-30) "(Aliph Collaboration Deal with Cisco for Jawbone's in the Workplace Launches )." ''AllThingsD''.〕 2010 proved to be a busy year for Aliph. Heading into the holidays, the company released its first non-headset product, Jambox by Jawbone, a compact, wireless, Bluetooth speaker and speakerphone〔Hollister, Sean (2010-11-4) "(Jawbone Intros Jambox Portable Bluetoo ) t (h Spea ) k (er )." ''Engadget''.〕 that has since become one of the company’s best-selling products, out-selling rival speakers at the Apple Store 10 to 1.〔Frommer, Dan (2011-3-17) "(Jawbone's Jambox Speaker Outselling the Competition 10-1 at the Apple Store )." ''Business Insider''.〕 Like Jawbone’s headsets, Jambox also has updateable software that can be customized via Jawbone’s online platform.〔 In January 2011, the company released its fifth Bluetooth headset, Jawbone ERA, and at the same time informed the media that it had dropped the name Aliph to officially adopt its “Jawbone” moniker.〔Lee, Nicole (2011-1-20) "(Jawbone Era is First Headset with Accelero ) m (eter )." ''CNET''.〕 Later that year, Jawbone unveiled a new Bluetooth headset concept, Icon HD + The Nerd. The company also announced its Companion for Android app, which allows Android mobile phone users to view their headset’s remaining battery life on their phone, hear calendar alerts, and dial into conference calls with one touch from their Jawbone headset.〔Fiolet, Eliane (2011-8-30) "(Jawbone ICON HD + The Nerd )." ''Ubergizmo''.〕 The company’s Jambox product also saw some updates in 2011, including a novelty sister-product dubbed JamChain – a plastic necklace holster that allows users to hang their Jambox around their neck. Jawbone produced a music video to promote Jambox and JamChain called “Wednesday Was A Good Day”, a Silicon Valley-themed parody of Ice Cube’s hit “Today Was A Good Day.”〔Kumparak, Greg (2011-6-7) "(Jawbone Makes a Promo Music Video )." ''TechCrunch''.〕 That year Jawbone also launched LiveAudio for Jambox, a free update that enables Jambox to recreate the effects of live music to deliver a three-dimensional listening experience.〔Friedman, Lex (2011-8-23) "(Jawbone LiveAudio Plug-in Simulates 3D Sound )." ''Macworld''.〕 Also in 2011, Jawbone announced the launch and subsequent production pause of its lifestyle tracking system, UP by Jawbone.〔Smith, Dave (2011-12-9) "Jawbone Refunds All UP Wristbands." ''International Business Times''.〕 The UP wristband and accompanying app was first announced by Jawbone founder and CEO, Hosain Rahman, at the TED Global conference in Scotland in July 2011. Describing the company’s foray into health, Rahman told TechCrunch, “It seems like a big departure, but once we start talking about the things it takes to make this whole category work, we get into things like making it tiny, having a long battery life, making it fashionable, making it waterproof, working with smartphones, having a rich, visual experience on your smartphone and making it social. This is all stuff we do anyway. It comes back around to the mission of your mobile lifestyle.”〔Lacy, Sarah (2011-7-13) "(Hosain Rahman on UP, Jawbone's First Non-Audio Product )." ''TechCrunch''.〕 Highly anticipated by Jawbone fans and the media,〔Velazco, Chris (2011-10-31) "(Jawbone's Fitness Friendly UP Wristband Appears in Online Stores )." ''TechCrunch''.〕 the UP lifestyle tracker and app system launched in November 2011. FastCompany Design reported, “If UP works, it could augur a huge shift in the way we approach weight loss and staying healthy.”〔Lanks, Belinda (2012-1-25) "(Jawbone Releases UP, a Wristband for Tracking Your Wellness )." ''FastcoDesign''.〕 Amid numerous positive reviews, Jawbone halted production of the product a month later and announced “The UP No Questions Asked Guarantee” in response to widespread customer claims of issues with charging, syncing, and in some cases, product failure. The guarantee, which was well received by fans and the media, offered purchasers of UP full refunds for any reason, even if they wanted to keep their wristbands. The International Business Times praised the offer, stating that Jawbone’s “thoughtful apology is exactly the kind of response that other companies should learn from.”〔 In December 2011, Jawbone teamed up with Snoop Dogg and Brazilian rap star Marcelo D2 on a single titled “Obrigado,Brazil.” The video features the Jambox in a starring role.〔Snoop Dogg and Marcelo D2. "(Obrigado, Brazil )."〕 In May 2012, Jawbone introduced Big Jambox. Engadget reported that this “Bluetooth speakerphone and ‘smartspeaker’ is unsurprisingly a supersized—yet still portable—version of the new-age micro-boombox, the Jambox, that won us over back in 2010.”〔Pollicino, Joe (2012-5-1) "(Jawbone Big Jambox Review )." ''Engadget''.〕 In August 2012, Jawbone introduced custom color combinations for Jambox, which allowed the Jambox to be personalized by mixing and matching the speaker’s caps and grills in over 100 color combinations.〔Yu, Justin (2012-8-21) "(Jawbone Jambox Remixes 100 Custom Color Combinations )." ''CNET''.〕 In September 2012, with the announcement of the iPhone 5, Apple introduced a new eight-pin connector called the Lightning adapter that would replace the thirty-pin connector from the previous generations of the iPhone. This would be a key change in the shift from the usage of plug-in audio docks to wireless speakers that supported Bluetooth and AirPlay.〔Lendino, Jamie (2012-11-6) "(Apple's Lightning Connector: What You Need to Know )." ''PCMag''.〕 Concurrent with the release of the iPhone 5, Jawbone launched its “Dock is Dead” campaign,〔(2012-9-12) "(The Benefits of Bluetooth Audio )." ''OnTheMatter''.〕 and released a YouTube video showcasing exploding speakers with outdated audio docks.〔(Dock is Dead Campaign Video )〕 In November 2012, Jawbone released the new UP and a redesigned iOS app for UP. The exterior was the same as the prior year's model, however UP’s interior was redesigned to withstand everyday life and avoid the earlier issues of the original UP band. Since original UP users had been refunded (even if they kept the device), they did not receive a new UP. Jawbone also used the intervening time to add new features to its software, making UP a more powerful life-tracking device.〔Pierce, David (2012-11-27) "(Jawbone UP Review )." ''TheVerge''.〕 In February 2013, Jawbone completed an acquisition of Visere, a design firm recognized for its work on both hardware and software, and MassiveHealth, best known for its crowd-sourced food app, The Eatery.〔Fingas, Jon (2013-2-5) "(Jawbone Buys Massive Health and Visere to Boost App Design )." ''Engadget''.〕 In March 2013, Jawbone announced that UP would be available internationally in Europe and would soon be available in Asia, Australia and the Middle East. The company also launched of the Android app for UP. “We are excited to expand the UP community by introducing support for Android, 11 new languages for iOS, and product availability in more than 25 additional countries around the world,” said Travis Bogard, Jawbone VP of Product Management and Strategy.〔Carr, Austin (2013-3-19) "(Jawbone Launches UP for Android, Plans International Expansion )." ''FastCompany''.〕 However, this app was not compatible with most Android tablets, such as the Nexus 7. A month later Jawbone announced a new API, called the "UP Platform." The API would allow the company to create its own app ecosystem, allowing developers to access Jawbone UP data and integrate their apps to "compliment the UP experience."〔Khan, Jordan (2013-4-30) "(Jawbone Launches New UP Platform to Integrate Other Health Tracking Services with iPhone App )." ''9to5Ma''c.〕 Also in April 2013, Jawbone announced its acquisition of BodyMedia, a maker of wearable health tracking devices.〔Velazco, Chris (2013-4-30) "(Jawbone will Acquire BodyMedia for Over $100 Million )." ''TechCrunch''.〕 Soon after the acquisition of BodyMedia, Jawbone added Marissa Mayer, CEO of Yahoo!, and Robert Wiesenthal, COO of Warner Music Group, to the company's board of directors.〔PRNewsWire (2013-5-1) "(Yahoo CEO Marissa Mayer and Warner Music Group COO Robery Wiesnthal Joining Jawbone's BOD )." ''MarketWatch''.〕 Additionally, Jawbone appointed Mindy Mount as President of the company. Mindy came to Jawbone from Microsoft, where she served as Corporate Vice President and the CFO of Microsoft's Online Series Division as well as the Entertainmant and Device Division, which included Xbox and windows phone.〔Swisher, Kara (2013-5-23) "(Jawbone Hires Microsoft's Mindy Mount as President )." ''AllThingsD''.〕 Also in May 2013, Jawbone introduced over 100 custom color combinations for Big Jambox, which allowed the Big Jambox to be personalized by mixing and matching color combinations.〔Wollman, Dana (2013-5-13) "(Big Jambox Now Available in Custom Colors )." ''Engadget''.〕 In September 2013, Jawbone announced the Mini Jambox. Jawbone also announced that Killspencer.com would be producing a splash and water resistant leather case for Mini Jambox.〔Baig, Ed (2013-9-4). "(Jawbone Unveils Mini Jambox: Big Sound, ) (Small Package )." ''USA Today''.〕 In 2012, CEO and founder Rahman was named to Fortune magazine's 40 Under 40. The following year, he was among Fast Company magazine's Most Creative People and Vanity Fair magazine's New Establishment and most recently was recognized as one of TIME 100's Most Influential People of 2014. He has also keynoted for TED, DLD, LeWeb, SXSW and the D:Mobile Conference. In May 2015, Jawbone filed a lawsuit against Fitbit in California State Court, accusing Fitbit of hiring away employees who took confidential and proprietary information along with them.〔Aaron Tilley, Forbes. “(Jawbone Sues Fitbit For Allegedly Stealing Trade Secrets ).” May 27, 2015. June 11, 2015.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Jawbone (company)」の詳細全文を読む スポンサード リンク
|